Strategy
Planning and architecture that connects software, stories, engagement, and experiences
Lineup Software Architecture
We worked with Lineup to architect their software platform, designing the system architecture, user flows, and technical infrastructure that would power their event management and ticketing platform.
The strategy involved mapping out how users would discover events, purchase tickets, and engage with the platform across web and mobile experiences.
Key Strategic Elements
- •System architecture and database design
- •User experience flows and wireframes
- •API structure and integrations
- •Scalability and performance planning
BMC Event Planning
We worked with BMC to plan their party, developing a comprehensive event strategy that included venue selection, programming, attendee experience design, and technical requirements.
The planning process involved coordinating multiple vendors, designing the flow of the event, and ensuring all technical and logistical elements aligned with the brand experience.
Event Strategy Components
- •Event concept and theme development
- •Timeline and programming structure
- •Vendor coordination and management
- •Technical and production planning
Rollout Strategy
- •Content calendar and posting schedule
- •Platform-specific content adaptation
- •Engagement and community management
- •Performance tracking and optimization
Social Media Rollout
We planned social media rollouts for multiple clients, developing comprehensive strategies that aligned content creation, posting schedules, and engagement tactics with broader marketing goals.
Each rollout strategy was customized to the brand's voice, target audience, and platform-specific best practices, ensuring consistent messaging across all touchpoints.