Miller Risk Solutions
Who We Are
Miller Risk Solutions provided a broad range of specialized insurance products (marina, trucking, pest control, etc.) and needed a digital presence to clearly communicate their services, speak to different audience segments (small business owners, legal professionals, women entrepreneurs), and differentiate themselves in a competitive space.
Key Challenges
- •Communicating complex insurance products to diverse audiences
- •Differentiating in a competitive insurance marketplace
- •Building trust and thought leadership in niche insurance sectors
- •Creating engaging content that drives lead generation
Our Solution
We delivered a comprehensive website redesign — creating intuitive navigation, content architecture mapped to specific business segments, rich content (blogs, case studies, testimonials), and an SEO-optimized structure to boost visibility and engagement.
Key Features
- •Segment-specific service pages with clear benefit-driven messaging
- •Thought leadership content (blogs/case studies) positioning MRS as an expert
- •User-friendly navigation and calls to action driving inbound leads
- •SEO strategy focused on niche insurance categories
- •Responsive design with brand consistency across devices
Branded Video & Ad Production
Beyond web design, our team produces custom video content and ads that elevate your brand, increase audience engagement, and drive traffic to your website. From company overview videos to targeted social ads, we help you tell your story and amplify your reach for greater business impact.
Who Is Miller Risk Solutions?
A brand video we crafted for MRS that introduces their mission and showcases our production capabilities.
Results & Impact
After launch, MRS experienced increased site traffic, deeper user engagement (higher time-on-site and pages per session), and stronger lead generation from the website redesign and content strategy.
Increased Traffic
Visitors grew significantly within the first quarter post-launch, with improved SEO visibility driving organic search results.
Higher Engagement
User sessions lasted longer and users visited more pages per session, indicating improved content relevance and navigation.
Lead Generation
More qualified inquiries stemming from targeted content and better UX, with improved conversion rates across key service pages.
Website Performance
The redesigned website improved user experience with intuitive navigation, faster load times, and mobile-responsive design. Segment-specific landing pages helped visitors quickly find relevant insurance products.
SEO optimization resulted in better search rankings for niche insurance categories, driving organic traffic from target audiences.
Social Media Growth
Strategic social media campaigns increased brand awareness and engagement across LinkedIn, Instagram, and Facebook. Content series like "Risk Tip Tuesday" positioned MRS as a trusted expert in specialized insurance.
Community engagement and shareable content helped expand reach and drive traffic back to key service pages, creating a cohesive digital ecosystem.
Social Media Strategy & Growth
To amplify MRS’s reach and build trust among diverse audiences, we developed and ran a social-media push — tailored posts for each segment, a content calendar, shareable visuals, and organic community engagement.
Strategy Overview
We created content series like “Risk Tip Tuesday”, segment-spotlights (e.g., trucking & fleet safety), and behind-the-scenes insights to humanize MRS’s brand and generate conversations among business owners.
Weekly stories, short-form video clips, and targeted ad support helped boost visibility and drive traffic back to key service pages.
Deliverables
- Social content calendar + asset creation
- Short-form educational videos (LinkedIn, Instagram, Facebook)
- Audience-specific messaging for niche insurance sectors
- Community management + engagement tracking
- Monthly performance review + optimization
Social Media Gallery
A gallery of social media assets created for Miller Risk Solutions.
Risk Tip Tuesday – Fleet Safety
Short video clip optimized for LinkedIn and IG reels, providing valuable safety tips for fleet operators.
Marina Insurance Spotlight
Targeted carousel post for small business owners in the marina sector, highlighting specialized coverage.
Women Entrepreneurs Series
Instagram story sequence celebrating women-led businesses insured by MRS, showcasing empowerment and support.
Behind the Scenes – Team Feature
Humanizing post showcasing MRS culture and service team, building trust through authentic storytelling.
Ready to elevate your digital presence?
Whether you’re targeting niche markets, building thought-leadership, or launching a full-scale brand redesign — we’re ready when you are.