Maya & Spark
What we did for Maya & Spark
Using AI narrative analysis, we identified that event discovery platforms often feel transactional. We wanted to tell a story about the human connection that happens at events, not just the logistics of finding them. The Maya & Spark campaign uses AI-generated character archetypes and emotional journey mapping to create a story that resonates with anyone who's ever felt lost in a crowd.
The Story Behind the Story
We created a narrative that captures the universal experience of finding connection in unexpected moments. Through AI-generated character design and narrative structure, we developed a story that transforms the transactional nature of event discovery into an emotional journey of belonging.
The campaign uses Pixar-style 3D animation to bring warmth and relatability to the brand experience. By focusing on Maya's journey from isolation to connection, we demonstrate how technology can facilitate meaningful human interactions rather than replace them.
Each element of the story was crafted to resonate with first-time event attendees, creating an emotional connection that goes beyond the functional benefits of the platform.
Deliverables
- •AI-powered narrative analysis to identify emotional touchpoints
- •Character archetype development using AI-generated insights
- •Emotional journey mapping that transforms transaction into connection
- •Pixar-style 3D animation for warmth and relatability
- •Real-world event integration that brings the story to life
The Maya & Spark Story
Watch Maya's journey from a quiet first-time attendee to finding connection through a simple scan. This animated short demonstrates how technology can facilitate meaningful human interactions.
How we did it
We leveraged AI technologies to analyze narrative structures, develop character archetypes, and create emotional journey maps that transformed a transactional event discovery experience into an emotionally resonant story. The combination of AI insights and human creativity resulted in a campaign that connects on a deeper level.
AI Technologies Used
- •AI narrative analysis to identify emotional touchpoints and story structure
- •Character archetype generation and personality development
- •Emotional journey mapping to guide narrative flow
- •3D animation tools for character design and movement
- •Real-world event integration technology for immersive experiences
From Analysis to Animation
AI helped us understand the emotional landscape of event discovery, identifying that the core challenge wasn't finding events, but finding connection. This insight shaped every aspect of the campaign, from character design to narrative structure.
The animation process combined AI-generated character archetypes with traditional storytelling techniques, resulting in a Pixar-style aesthetic that feels both familiar and fresh. The technology enabled us to iterate quickly on character designs and narrative beats, ensuring the final story would resonate with our audience.
Looking forward, we see opportunities to expand Maya & Spark into interactive experiences, where attendees can engage with the story at real events, creating a bridge between the animated narrative and live event experiences.
Narrative Analysis
AI analyzed existing event discovery narratives to identify gaps and opportunities for emotional connection, guiding our story development process.
Character Development
AI-generated character archetypes helped us create Maya as a relatable protagonist, ensuring her journey would resonate with first-time event attendees.
Event Integration
The story extends beyond the screen, with real-world event experiences that bring Maya's journey to life for actual attendees.
Stories: Maya & Spark in Action
The Maya & Spark campaign tells a complete story that extends from animated narrative to real-world event experiences. Each element reinforces the core message of finding connection through technology.
Maya & Spark: The Animated Short
Follow Maya as she navigates a crowded event hall, feeling lost until a single scan changes everything. This emotionally uplifting story demonstrates how technology can facilitate meaningful human connections.
Engagement: Bringing Stories to Life
Maya & Spark isn't just an animated short—it's an event experience that bridges the gap between digital storytelling and real-world interaction. The campaign creates opportunities for attendees to engage with the story at actual events, making the narrative tangible and memorable.
Immersive Event Integration
The Maya & Spark story extends beyond the screen, with real-world event experiences that allow attendees to step into Maya's world. Through interactive elements, QR code scanning, and immersive installations, we create moments where the animated narrative becomes a lived experience.
This approach transforms event discovery from a transactional process into an emotional journey. Attendees don't just find events—they find connection, community, and moments of discovery that mirror Maya's experience in the animated short.
The integration of story and experience creates lasting memories and emotional connections that extend far beyond the event itself, building brand loyalty through meaningful engagement.
Engagement Strategies
- •Interactive event installations that bring the story to life
- •QR code scanning experiences that mirror Maya's journey
- •Social media content that extends the narrative across platforms
- •Community-building initiatives that foster connection among attendees
- •Event partnerships that integrate the story into live experiences
Interactive Experiences
Event installations and interactive elements allow attendees to step into Maya's world, creating memorable moments that bridge digital and physical experiences.
Emotional Connection
By focusing on human connection rather than transaction, the campaign creates lasting emotional bonds between attendees and the brand.
Community Building
The story fosters a sense of community among event attendees, creating connections that extend beyond individual events and build long-term engagement.
The Work Behind Maya & Spark
Creating Maya & Spark required a comprehensive approach combining AI-powered narrative analysis, character development, 3D animation, and real-world event integration. Here's what went into making this project a success.
Narrative Development
Using AI narrative analysis, we identified the emotional gaps in event discovery platforms and developed a story framework that would resonate with first-time attendees. The process involved analyzing existing narratives, mapping emotional journeys, and crafting a story that transforms transaction into connection.
The narrative structure was carefully designed to mirror the real experience of attending events, making Maya's journey relatable and emotionally engaging.
Character & Animation
Maya was developed using AI-generated character archetypes, ensuring she would be relatable to our target audience. The Pixar-style 3D animation brought warmth and personality to the character, making her journey feel authentic and emotionally resonant.
The animation process combined AI insights with traditional storytelling techniques, resulting in a character that feels both familiar and fresh.
Event Integration
Bringing the story to life at real events required careful planning and creative execution. We developed interactive installations, QR code experiences, and immersive elements that allow attendees to step into Maya's world.
This integration creates a seamless bridge between the animated narrative and live event experiences, making the story tangible and memorable.
Measuring Impact
The campaign's success is measured not just in views, but in the emotional connections it creates. Attendees report feeling more connected to events and the community, validating our approach of prioritizing human connection over transaction.
The story has become a touchstone for the brand, demonstrating how technology can facilitate meaningful human interactions rather than replace them.
How we can help you
From strategy and software to stories, engagement, and experiences—we bring clarity and execution to complex challenges.
- •Strategy: Clarify your vision, positioning, and roadmap
- •Software: Build modern apps, sites, and integrations
- •Stories: AI-powered video and narrative craft
- •Engagement: Content systems and community growth
- •Experiences: Events and activations that connect