High-energy hero storytelling
The homepage is structured like a trailer with bold visuals, punchy copy, and clear calls to action.
Event Microsite + Registration Experience
Chasin Payson
A Red Bull-supported athlete activation and official shakeout ride for Rule of Three Week in Bentonville. We built a high-energy microsite experience designed to convert hype into registrations.
What we built
Chasin Payson is a Red Bull-supported athlete activation and the official shakeout ride for Rule of Three Week in Bentonville, Arkansas. The goal was to create more than just an event page; this needed to feel like the kickoff moment to an entire week of cycling culture. We approached this as a high-energy microsite experience, not a traditional registration page.
The challenge
Most event websites are static, informational, and forgettable. This event needed to do the opposite.
- •Capture the energy of a pro-led ride
- •Clearly explain a unique format (progressive pace, not a race)
- •Handle registration, waivers, and operational logistics
- •Support sponsor visibility, especially Red Bull
- •Convert hype into real signups on mobile
The solution
We built a dedicated microsite at chasinpayson.com that acts as the central hub for social campaigns, sponsor promotions, Rule of Three traffic, and the local cycling community.
The journey is intentionally simple and conversion-oriented: Hook → Understand → Trust → Register.
Experience design and content flow
Instead of overwhelming users with dense information, content is layered to remove friction and build excitement: what the event is, how it works, who can ride, course breakdown, Rule of Three integration, FAQ, and logistics.
Course and event logistics
Key ride details are surfaced quickly: route context, pace expectations, and what riders need to know before lineup.
Athlete credibility and trust
The athlete profile adds legitimacy and narrative weight, helping visitors understand the event and why it matters.
Brand-forward identity
Brand assets were used intentionally to create a distinct identity and keep sponsor and event messaging cohesive.
Sponsor integration
Sponsor presence was integrated directly into the flow so visibility supports conversion rather than distracting from it.
Campaign-ready visual system
Supporting assets make the microsite easy to promote across social campaigns, partner channels, and event week traffic.
Video-first and operational layer
We treated video as a core storytelling asset and built the registration flow to support real event operations behind the scenes.
Kikits integration
- •Free registration with a 250-rider cap
- •Digital waiver collection
- •QR-based check-in and number plate validation
- •Sponsor activation via Red Bull redemption QR
Operational outcomes
- •Real-time registration tracking
- •Capacity management and onsite scanning support
- •Rider data collection for organizers and sponsors
- •Lightweight flow that keeps the rider experience simple
Why it is different
This is not just a microsite. It is a lightweight event platform that combines storytelling, registration, and operations in one conversion-focused flow.
Most event sites inform. This one pulls people in and gets them to act.
The result
- •A centralized and shareable event destination
- •A frictionless registration experience
- •Strong sponsor integration throughout the journey
- •A repeatable model for future events and activations
Project framing
Chasin Payson sets the foundation for modern event microsites that evolve from static pages into interactive, conversion-driven experiences powered by real-time infrastructure.
How we can help you
From strategy and software to stories, engagement, and experiences—we bring clarity and execution to complex challenges.
- •Strategy: Clarify your vision, positioning, and roadmap
- •Software: Build modern apps, sites, and integrations
- •Stories: AI-powered video and narrative craft
- •Engagement: Content systems and community growth
- •Experiences: Events and activations that connect